From May 12 to 16, 2025, the 15th anniversary edition of the largest agricultural exhibition in Bulgaria – BATA AGRO – was held at the Stara Zagora airport. Among the 204 participants, located on over 36,500 sq m of exhibition area, Varex Ltd. once again distinguished itself with its innovative approach and strong presence.
Highlights of Varex’s participation
Varex presented the new flagship of Massey Ferguson – the 9S.425 model, which made its debut in Bulgaria after its world premiere at Agritechnica 2023 in Hanover. The 9S series includes six models with power from 285 to 425 hp, equipped with 6-cylinder AGCO Power engines. These machines offer improved economy, increased torque and reduced harmful emissions, positioning themselves as leaders in their class.
At the Varex stand, visitors had the opportunity to get acquainted with a variety of agricultural machinery, including tractors, combines and implements from leading global manufacturers. The company provided the opportunity to test drive selected models, demonstrating their capabilities and advantages live.
Part of the global event MF EXPERIENCE TOUR
Varex OOD’s participation in BATA AGRO 2025 is also part of the MF EXPERIENCE TOUR – an international event that presents the latest technologies directly to farmers in different regions. This allows agricultural producers to make informed decisions based on real tests and consultations with product specialists.
Looking to the future
Varex’s participation in BATA AGRO 2025 has strengthened the company’s position as a leader in offering innovative solutions for agriculture. With its commitment to quality, technology and service, Varex continues to be a reliable partner for Bulgarian farmers.
