Home » News » MF eXperience Tour in Bulgaria

MF eXperience Tour in Bulgaria

Within three days (30.05-01.06.23) Varex and Massey Ferguson organized a more than successful MF eXperience Tour in the village of Kilifarevo.

The MF eXperience Tour is a pan-European event created WITH and FOR farmers, with targeted activities unique to their business needs. It is a tour organized by Massey Ferguson in collaboration with local dealers, which brings the brand’s product, technology and service offering – directly to fields across Europe.

During the event, agricultural producers from all over Bulgaria had the opportunity to learn, see and try the latest and reliable range of products and technologies of the Massey Ferguson brand, but also to learn more about the services offered by the AGCO corporation.

This special customer experience took place in an inviting, welcoming, inclusive and friendly atmosphere. Bulgarian farmers had the opportunity to be part of an informative and enjoyable gathering, to communicate with other agricultural enthusiasts, MF experts and VAREX specialists about Massey Ferguson technologies, equipment, service, service, guarantees, and even about tire grip .

All attendees had the opportunity to test their strength and skills in games, testing the exhibited machines. The main objective of these games was to discover the comfort, ease of use and high flexibility of Massey Ferguson machines.

To support these activities, brand partner Trelleborg was also present to tell Bulgarian farmers about the news and opportunities for cooperation with Massey Ferguson machines. AGCO Finance and AGCO Parts were also available to farmers to provide them with promotional offers and campaigns.

Key facts about the MF eXperience Tour:


This year the MF EXPERIENCE team tour will travel to Italy, Spain, Romania and Bulgaria, Poland, Finland, Germany and France.


Visitors from 2018 (5400 in 2022)

You may also read…