Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), is helping farmers to generate, share and manage their data more efficiently to save time, simplify mixed-fleet management and help make faster, better-informed decisions.
AGCO’s digital solutions provider, PTx, developed PTx FarmENGAGE to offer farmers and contractors the ability to manage Massey Ferguson and mixed fleets through a single, connected digital farm operations management platform.
“As a full-line manufacturer our priority is always to put farmers first and, with PTx, we develop and deliver practical digital solutions to help them operate more efficiently and profitably,” explained Jérôme Aubrion, Senior Director Marketing MF EME. “FarmENGAGE connects machines, people and data in a practical way on a single user-friendly platform, helping reduce time needed to acquire and analyse data so the information can be used more quickly to improve business management. With real-time data transfer by telemetry between machines and the farm office, it simplifies creation and sharing of task instructions and ensures more accurate and timely record keeping.”
PTx FarmENGAGE
- View your entire farm or work locations in real-time from anywhere with an internet connection. Whatever the size and type of farm or contracting business, check machine status, monitor task progress and record every operation through a single farm management platform.
- Create tasks in advance in the farm office, then send the instructions seamlessly for execution, including machine and implement, location, field information such as gateways and boundaries, working strategies as well as complex instructions such as variable rates for targeted applications and seeding.
- More flexibility. Wherever tasks are created or amended, including through compatible MF or PTx terminals in the tractor cab, the information is automatically shared with other users on the same FarmENGAGE connected ecosystem, increasing timeliness and convenience.
- Data is automatically collected and centralised, helping farmers spend less time compiling records and more time reviewing results. That may be particularly useful after jobs are finished, when businesses need clean, accessible information for performance analysis, compliance records and future planning. Instead of data remaining scattered across devices and systems, farmers can build a more complete picture of field activity across the seasons and use that information to inform their next decisions.
- Easily import and handle multiple data sources simultaneously, including soil and yield maps to create strategies for tasks such as variable rate seeding or applications.
- Automatic data transfer between the farm office and machine. Less time spent on administration and avoids the need for machines to return to the yard to transfer data manually, allowing more productive time in the fields.
- Improved planning and response. Updates are possible while work is in progress when weather or other factors mean plans must be changed.
- Improved teamwork results from enhanced fleet management through better monitoring and real-time sharing of task data.
FarmENGAGE is suitable for all farm businesses, whether they are running Massey Ferguson or multi-branded fleets. It connects direct to terminals from Massey Ferguson as well as machines of other brands and of any age equipped with PTx Trimble GFX displays. Using API, PTx FarmENGAGE also offers compatibility with other FMIS platforms, simplifying its adoption within mixed branded fleets.
PTx FarmENGAGE brings your entire farming operation together in one user-friendly platform, helping you work more efficiently, make better decisions and stay in control all year.
About AGCO
AGCO (NYSE: AGCO) is a global leader in agricultural machinery and precision agriculture technologies. Driven by a Farmer-First strategy, AGCO delivers value through its differentiated leading brands, Fendt™, Massey Ferguson PTx™ and Valtra™. AGCO’s high-performance equipment and smart farming solutions, including brand-agnostic retrofit technologies and autonomous offerings, empower farmers to drive productivity while sustainably feeding the world. For more information, visit www.agcocorp.com.
