Massey Ferguson, the global brand of AGCO, is excited to announce that it already has a new look for its iconic logo – Triple Triangle, on the occasion of the 175th anniversary of the brand, marking the new identity of the brand “Born to Farm in 2022.
The shape of the triple triangle is a strong icon that embodies Massey Ferguson since 1958. Our new logo is a mixture of our strong heritage and the brand’s fresh values. The three triangles overlap to represent mutually beneficial relationships and trust between farmers, retailers, and the brand, ”said Francesco Murrow, Massey Ferguson’s vice president of global marketing, sales opportunities, and partnerships.
“Working as a global team for Massey Ferguson, we strive to make agricultural operations easier, more profitable, and more sustainable around the world,” said Alfredo Jobke, global marketing director of Massey Ferguson. “The new logo means inclusion, accessibility, openness, transparency, sustainability, and clarity. We want to use this new logo to invite farmers more than ever to become part of Massey Ferguson’s Born to Farm family. We also took the opportunity to move to a modern, elegant and flat design, while giving life to the logo through the interaction of the three triangles, which are intertwined, ” he added.
The Massey Ferguson logo and refreshing the slogan provide the brand with a unique opportunity to refocus its key messages, focusing on its approach first to the farmer and then to the brand’s direct, reliable, affordable, and sustainable engines.
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