In 2025, Varex launched the MF Experience campaign for the second time, dedicated to the Massey Ferguson brand. Its premiere took place during the specialized exhibition BATA AGRO from May 12 to 16. The first week was extremely successful and attracted a record number of visitors. Customers had the opportunity to get acquainted with the new MF 5M tractor series, distinguished by its economical specification and high comfort. Those present tested models such as MF 8S.245, MF 8S.265, MF8735 and MF8737. Presentations on smart farming, MF Technology and VR demonstrations were also held.
The second part of the event was organized in Gorna Mitropolia from May 19 to 23. It was aimed at farmers from Northwestern and Central Northern Bulgaria. Visitors got acquainted with the full range of machines and the brand’s innovations. The presented MF 5M series is planned to be launched on the market in the second half of the year. Models from this series offer a factory-mounted cab and the possibility of Trimble navigation.
Varex announces the future presentation of the 9S series at the end of the year. The emphasis in 2025 is on tractors with power between 200 and 400 hp. In addition, innovations will also be presented by the Claydon brand, including rice sowing with Hybrid Drill technology.
The MF Experience campaign has established itself as an innovative platform combining demonstrations, technologies and direct contact with customers.
